Privacy Policy

This privacy policy applies to the website owned by the Hidden Italy. Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
Bettina Röhrig
Hidden Italy, registered as "Die Versteckte Toskana e.K."
Logebachstr. 5

D- 53639 Königswinter

Tel.: +49 2223 908019


We take the protection of your privacy and personal information that you provide to us very seriously. That's why we have taken the time to disclose our information collection practices and our privacy policy.


1.0 Our core beliefs regarding user privacy and data protection
User privacy and data protection are human rights. We will never sell, rent or otherwise distribute or make public your personal information.


2.0 Relevant legislation
Along with our business and internal computer systems, our websites are designed to comply with the following national and international legislations with regards to data protection and user privacy:
EU Data Protection Directive 1995 (DPD)
EU General Data Protection Regulation 2018 (GDPR)
This site’s compliance with the above legislation means that this site is likely compliant with the data protection and user privacy legislation set out by many other countries and territories as well.


3.0 Personal information that this website collects and why we collect it
This website collects and uses personal information for the following reasons:
3.1 Site visitation tracking
Google Analytics:
Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website. Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your computer’s IP address which could be used to personally identify you but Google do not grant us access to this. We consider Google to be a third party data processor. GA makes use of cookies, details of which can be found on Google’s developer guides. FYI our website uses the gtag.js implementation of GA. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Google AdWords:
This website uses the online advertising program Google AdWords and as part of that the conversion tracking. Google Adwords sets a cookie on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of our website and the cookie has not expired yet, we and Google may recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can not be tracked through the websites of advertisers.
Conversion cookie information is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
If you do not want to participate in the tracking process, you can easily disable the Google conversion tracking cookie through your internet browser. You will not be included in the conversion tracking statistics.

3.2 Contact forms and email
You have the opportunity to make inquiries and bookings, among other things on our website, by providing personal data. Which personal data is transmitted and processed, results from the respective input mask. Should you choose to contact us using a contact form on our contact pages or via email, the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted before being sent across the internet. The email content is then decrypted by our local computers and devices. When contacting us (via contact form or email), your details will be stored internally in order to process the request as well as in case of follow-up questions.
The personal data provided for the purpose of ordering information (such as name, address, email) will only be used by us to fulfill and process the order. This information will be kept confidential and will not be shared with third parties who are not involved in the ordering, delivery and payment process. We will only share your information with third parties if this is necessary for billing purposes (such as conducting banking transactions) or otherwise in order to fulfill our contractual obligations to you.
For the exercise of your rights as a data subject to information, correction, deletion, restriction of processing and data portability please send a short message to us, for contact details see above. 

3.3 Information delivery via newsletter emails
Emails with promotional information about us, our services and offers will only be sent to you with explicit consent. Before sending the newsletter, you will receive a confirmation email requesting that you agree to receive our newsletter. In this confirmation email you have to confirm the newsletter registration. Unconfirmed registrations will be automatically deleted. If you have chosen to subscribe to our newsletter, we do not ask for your consent.
For the purposes of sending information by newsletter, the email address you submit to us will be forwarded to Mailchimp, who will provide us with email marketing services. We consider Mailchimp to be a third party data processor. Your email address will remain within the Mailchimp database for as long as we continue to use Mailchimp’s services for email marketing or until you specifically request removal from the list.
The use for advertising purposes (we exclusively pursue advertising purposes for own offers) you can contradict at any time. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by emailing When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list. If you are under 16 years of age you must obtain parental consent before joining our email newsletter. While your email address remains within the Mailchimp mailing list, you will receive approx. four times a year newsletter emails from us.

3.4 What data we gather & how we use it
We may collect the following information:

Contact information including email address
Website usage data
Other information relevant to client enquiries

Collecting this data helps us understand what you are looking from the company.

Specifically, we may use data:
For our own internal records.
To improve the services we provide.
To contact you in response to a specific enquiry.
To send you promotional emails about services, offers and other things we think might be relevant to you.
To send you information you have requested about a rental property
To update you with our news or blog stories
To show you special offers
To ask you for feedback


4.0 How we store your personal information
If you submit a form on this website some personal information will be stored within this website’s database and sent to our Email Marketing Platform Mailchimp. This is currently the only occasion where personal data will be stored on this website. This data is currently stored in an identifiable fashion.


5.0 Our third party data processors
We use a number of third parties to process personal information on our behalf and to embed content or services (such as YouTube videos or Google Maps city maps) on our websites. Embedding third-party content always requires third parties to perceive users' IP addresses, as they would not be able to send content to users' browsers without the IP address. The IP address is therefore required for the presentation of this content. Furthermore, providers of third-party content can set their own cookies and process users' data for their own purposes. These third parties have been carefully chosen and all of them comply with the legislation.
Google (Privacy policy)
Mailchimp (Privacy policy)
YouTube (Privacy policy)
Google Maps (Privacy policy)


6.0 Social media plugins
On our website are small icons with buttons (social media plugins), which invite you to use the social media (such as Facebook and Twitter). The plugins to social networks and platforms used within our online offer fundamentally only establish contact between social networks and the users when users click on the plugins and the respective networks or their websites are called up. This function corresponds to the operation of a regular online link. The following presentation provides an overview of the linked social media providers, as well as links to their privacy statements, which contain further notes on the processing of data and contradictory options:
6.1 Facebook Inc., Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland
Facebook (Privacy policy) 
6.2 Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google (Privacy policy) 
6.3 Google+, Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google (Privacy policy)
6.4 Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Twitter (Privacy policy) 
6.5 LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Irland
LinkedIn (Privacy policy) 
6.6 Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA
Pinterest (Privacy policy) 
6.7 Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA
Instagram (Privacy policy)


7.0 Our relationship with affiliates
Our partnerships: We currently have affiliate relationships with the following companies in order to provide additional services related to your Italy visit:
Auto Europe (Auto Rental)
Weekend in Italy (Museum Ticket Reservation)
Your interaction with our affiliates: When you use one of our affiliate services, please be aware that you become the affiliate's client and that their privacy policy will apply. When you purchase from them, you are entering into a transaction that is outside of our control; payment, fulfillment and customer service duties will be performed by the affiliate.
Auto Europe (Privacy policy)
Weekend in Italy (Privacy policy)


8.0 Data Breaches
We will report any unlawful data breach of this website’s database or the database(s) of any of our third party data processors to any and all relevant persons and authorities of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.


9.0 Changes to our privacy policy
This privacy policy may change from time to time in line with legislation or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes. Specific policy changes and updates are mentioned in the change log below.